Cookie Policy

Last Updated: January 2026

1. Introduction

This Cookie Policy explains how Amber Fusion Limited ("we", "us", or "our") uses cookies and similar technologies on our website https://www.amber-fusion.com.

This policy is compliant with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and the EU ePrivacy Directive.

By using our website, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should set your browser settings accordingly or not use our website.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.

How Cookies Work:

  • Session Cookies: Temporary cookies that are deleted when you close your browser.
  • Persistent Cookies: Remain on your device for a set period or until you delete them.
  • First-Party Cookies: Set by the website you're visiting.
  • Third-Party Cookies: Set by a domain other than the one you're visiting (e.g., Google Analytics).

3. Types of Cookies We Use

We use the following categories of cookies on our website:

Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility.

Examples: Session management, security tokens, load balancing

Duration: Session or up to 1 year

Can be disabled: No (required for site functionality)

Analytics & Performance Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics for this purpose.

Provider: Google Analytics

Purpose: Website traffic analysis, user behaviour tracking

Duration: Up to 2 years

Can be disabled: Yes (via cookie settings or browser)

Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences and choices.

Examples: Language preferences, region selection, cookie consent preferences

Duration: Up to 1 year

Can be disabled: Yes (may affect site functionality)

4. Google Analytics

We use Google Analytics to analyse the use of our website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers.

Information Collected:

  • • Pages visited and time spent on each page
  • • How you arrived at our site (e.g., search engine, direct link)
  • • Your approximate geographic location (country/city level)
  • • Device type, browser, and operating system
  • • Screen resolution and other technical information

Privacy Safeguards:

  • • IP Anonymisation: We have enabled IP anonymisation, which means Google will truncate/anonymise the last octet of your IP address for EU/UK users.
  • • Data Processing Agreement: We have a Data Processing Agreement in place with Google.
  • • No Personal Identification: Google Analytics data is processed in a pseudonymised format and cannot be used to personally identify you.
  • • Data Retention: Analytics data is retained for 26 months, after which it is automatically deleted.

The information generated relating to our website is used to create reports about the use of the website. Google will store and use this information.

Google's privacy policy is available at: https://policies.google.com/privacy

Opt-Out Options:

You can opt out of Google Analytics tracking by:

5. Managing Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through our cookie consent banner that appears when you first visit our website.

Browser Settings:

Most web browsers allow you to control cookies through their settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit:

⚠️ Important Note:

Blocking or deleting cookies may impact your experience on our website. Some features may not function properly if cookies are disabled. Strictly necessary cookies cannot be disabled as they are essential for the website to function.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically.

The "Last Updated" date at the top of this policy indicates when it was last revised.

Contact Us

If you have any questions about our use of cookies, please contact us:

Amber Fusion Limited

21 Aylmer Parade

London N2 0AT

United Kingdom

Email: [email protected]

Company Number: 08858060